Cooperation Starbucks and de Jong DUKE

Collaboration between de Jong DUKE and Nestlé Professional Solutions

Collaboration between de Jong DUKE and Nestlé Professional Solutions: We Proudly Serve Starbucks® Self‑Serve Espresso Program

Nestlé Professional Solutions has selected the de Jong DUKE LUA to power the new We Proudly Serve Starbucks® Self-Serve Beverage Program. This partnership enables Nestlé Professional Solutions to deliver a self-serve, café-quality beverage experience in the workplace, backed by the reliability and premium performance of de Jong DUKE technology.

A Premium We Proudly Serve Starbucks® Experience, Powered by de Jong DUKE

Bringing true café experience into the convenience services channel has never been easier. With the LUA coffee machine, users can enjoy barista-quality espresso beverages in just minutes—no specialized training required.

At the heart of the experience is an intuitive 18.5-inch touchscreen that makes drink selection simple and engaging. Whether it’s a rich espresso, a creamy latte, or a refreshing iced beverage, the LUA consistently delivers high-quality results that meet the expectations associated with the We Proudly Serve Starbucks® program. Every cup is crafted with precision, ensuring a reliable and satisfying experience every time.

What truly elevates the program is its integration with the Starbucks® Powder Dairy Beverage Mix. This combination unlocks a versatile menu of both hot and iced espresso-based drinks. 

The result is a seamless, self-serve solution that brings premium coffee within reach—offering convenience without compromising on quality.

Why Nestlé chose the de Jong DUKE LUA

  • Café‑quality beverages

The LUA delivers the consistency and quality required for the We Proudly Serve Starbucks® beverage program.

  • Hot and iced options

Popular iced espresso beverages are available at the touch of a button.

  • User‑friendly design

The large touchscreen makes ordering simple and intuitive for any user.

  • Effortless maintenance

Modular components ensure quick cleaning and efficient daily operation.

  • Easy onboarding

New program participants can request a free LUA Transition Kit through Nestlé, providing all materials needed to get started quickly and smoothly.

Visit the NAMA show to meet the Nestlé Professional Solutions and de Jong DUKE team for more information. In addition find more information about the collaboration here.